"Artificial intelligence (AI) would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing." - Larry Page AI grants us the power to understand exactly what our consumers want, and this power, when leveraged correctly, can be the quickest path to success. AI, compared to the "Demon" by Elon Musk and to "God" by Alan Perlis, is omnipresent today. It would be hard to name an industry that isn't growing increasingly dependent on AI, and fashion retail is no exception.

Panelists Remo Gettini, CTO of Depop; Susan Young, Head of Trading & Operations at John Lewis & Partners; Katie Baron, Head of Retail at Stylus; Julia Dietmar, CPO at Vue.ai spoke about'The Changing Face of Retail & Why AI is Crucial'. The panel was moderated by Brooke Roberts-Islam, founder of TechStyler, who gathered insight from the experts about how #automation & #ai will be key players in the world fashion retail in the near future. Watch the video to listen to what the panelists had to say about #AI in fashion retail!

Defined as a technology that has the ability of computers or machines to perform tasks that are typically human, Artificial Intelligence (AI) is a technology that is developing rapidly. As it continues to advance, now is the perfect time for fashion brands to adopt AI. Those who do not get on board now will probably realise the value of AI too late, and fashion brands using Artificial Intelligence would have already taken the technology to another level. In this article, I will be making several recommendations that can contribute to the successful implementation of artificial intelligence in the fashion retail business, and I will also be discussing the pitfalls. I have asked Jelle Stienstra, Digital Strategy Director at PTTRNS.ai, about AI in the fashion industry today, he shared:"AI is an integral part of different industries these days, more and more companies are using the fast-developing applications of AI, and many first movers have embraced AI technology and are applying it for different purposes".

Stitch Fix, established in 2011 in San Francisco, has disrupted the fashion retail industry. With input from the customer and collaboration between artificial intelligence (AI) and human stylists, the online styling subscription service eliminates the need for their customers to go out and shop for clothing or even browse online, because they deliver personalized recommendations right to their door on a regular schedule. The customers can keep all of the products or return what they don't like or need. That feedback gets input into the company's data vaults to make the algorithms even better at determining the preferred style for each person and even identify trends. In 2017, the company had $1 billion in revenue and 2.2 million active customers, but competitors such as Amazon and Trunk Club are lining up to mimic its style of retail.

Online retail usually focuses marketing efforts on improving category pages. Optimizing these eCommerce pages, full of products of a certain category, might help attract large amounts of traffic. However, some marketers applying this on-page SEO technique overlook the importance of including all relevant information at a product page level. This is surprising if we take into account that 34% of retailers consider the pre-purchase stage to be the most important part of a customer shopping experience, which happens in the product page. This is where you find out more about the product and its details.

In February 2018 Alibaba Cloud launched Cloud and AI Solutions in Europe to meet changing needs in digital transformation. The company rolled out an array of products at the Mobile World Congress to meet the surging demand for powerful and reliable cloud computing services as well as advanced AI solutions among European enterprises to support them to capture opportunities in this digital transformation era. Today, the Alibaba Group has announced the launch of their new retail experience powered by Alibaba FashionAI. Strategically partnering up with GUESS on the FashionAI project, Alibaba has come up with a way for customers to experience personalised mix-and-match recommendations from Alibaba's FashionAI. Scheduled to be open to the public on the 5th- 7th July 2018, the concept store will house garments and accessories by GUESS.

Stitch Fix, established in 2011 in San Francisco, has disrupted the fashion retail industry. With input from the customer and collaboration between artificial intelligence (AI) and human stylists, the online styling subscription service eliminates the need for their customers to go out and shop for clothing or even browse online, because they deliver personalized recommendations right to their door on a regular schedule. The customers can keep all of the products or return what they don't like or need. That feedback gets input into the company's data vaults to make the algorithms even better at determining the preferred style for each person and even identify trends. In 2017, the company had $1 billion in revenue and 2.2 million active customers, but competitors such as Amazon and Trunk Club are lining up to mimic its style of retail.